A significant development in the world of blogging!  WordPress is beta testing a new advertising feature called WordAds. You may have noticed test ads both here on “Work In Progress” and on my other blog, “Ocean City Blog” AKA “Maryland On My Mind.”

The ads are usually sophisticated videos and can be seen at the bottom of the most recent post on my home page, and also at the bottom of specific posts you click on to read. If you have feedback to offer on the new adds, please leave a comment.  As with Internet advertising in general, a blog or Web site needs a LOT of traffic to make more than coffee money through advertising, and that’s only if you buy your coffee someplace cheaper than Starbucks.

— John Hayden

The WordPress.com Blog

Last November WordPress.com announced the launch of our WordAds program, whereby WordPress.com sites can partner and share revenues on ads sold and managed by WordPress.com. Since its beta launch, WordAds has grown to over ten thousand sites. WordAds has been a success because bloggers can focus on content and building their audiences while handing off the time-consuming role of advertising optimization to the WordAds team.

Today, we’re launching a new homepage for the WordAds program: WordAds.co. Here, you will find our application page as well as FAQs and a discussion forum. Moreover, most WordPress.com sites can now launch WordAds on their site within days of application.

To celebrate the successful launch of WordAds, we sat down to interview one of the program’s first sites at MyNintendoNews.com. Not every WordAds site has the visitor volume to earn significant revenue, but sites that work to develop their audience can now earn good…

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